Lexington, KY — Stacey Meier has joined the United States Equestrian Federation as Director of National Marketing effective March 5, 2007. Located in the Lexington, KY office her main responsibilities will be to grow and promote the grassroots efforts among the USEF national breed and discipline affiliates.

Meier is a graduate of Ball State University in Muncie, IN, with a degree in journalism with an option in advertising and a minor degree in marketing. Upon graduation, Meier pursued a career in advertising working at several Indianapolis advertising agencies, including working in account service at two international agencies on retail accounts, including Verizon Wireless and Hardee’s Food Systems, Inc.

Meier was recruited by the famed Churchill Downs to take on the role of Director of Marketing Services for one of its properties—Hoosier Park—where she provided her talents for three years. Soon, she was brought to Louisville to the corporate headquarters to assume several marketing positions. After six years, her tenure culminated with her position as Senior Director of Marketing for Churchill Downs Racetrack.

“We are excited to have Stacey on board with her considerable marketing experience in the equine industry and a proven ability to coordinate marketing programs with various interest groups. We are fortunate to have someone of her talent and experience focusing on our national breeds and disciplines,” said Maria Partlow, Senior Vice President of Marketing and Communications.

With more than a decade of national marketing experience, Meier is excited to combine her passion for horses with her professional career. “It just can’t get any better than that,” said Meier. “I’m also excited about each one of the breeds and disciplines as each one has something unique and special about it. And to get involved with them on a marketing-level, and helping them showcase the sport we all are so passionate about, will be particularly rewarding.”

ENDS

~~~For more information, please contact Maria Partlow, Senior Vice President of Marketing and Communications, at (859) 225-6941, or via e-mail at [email protected].