Lexington, KY—As it did in the fall of 2006, ASHA will once again offer live streaming video of the TSE/Tattersalls Saddlebred sale via its website, www.saddlebred.com. The TSE/Tattersalls Spring Sale, as conducted by Teater Saddlebred Enterprises, Inc., is Friday and Saturday, April 13-14, 2007. ASHA will broadcast live over the Internet (webcast) both days of the sale in its entirety. The webcast will offer action of each horse for sale as it is presented and allow viewers to listen in on the auctioneer’s call as well as see the sale board, which includes hip number and price.

The webcast will become available shortly before the start of each day’s sale, which is scheduled to commence at 10:30 a.m. EDT both Friday and Saturday. The fee to view the webcast is $15 per day/computer, meaning the license purchased to view the webcast is exclusive to each computer on which it is purchased. A 20% discount is available to ASHA members ($12 per day/computer). Payment will be accepted online using a credit or debit card.

Viewers’ Internet connection should be broadband, DSL or cable modem for optimum quality. A dial-up Internet connection is not sufficient. Those interested in purchasing the webcast should go to the ASHA website, www.saddlebred.com, beginning the morning of the sale, Friday, April 13, and follow the instructions provided. Licenses for viewing the webcast will become available for purchase that Friday morning, after midnight EDT. Each day of the sale, at midnight EDT, the current day's license to view the webcast will expire and a new license must be purchased for the following day's webcast of the sale.

For more information, including advertising opportunities during the webcast, contact Casey Massey at [email protected] or at (859) 259-2742 ext. 348.

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