Lexington, KY—April 17, 2007—Equestrian sports fans around the world will be able to watch the 2007 Rolex Kentucky Three-Day Event, presented by Farnam, as it happens thanks to the world’s first-ever full, live, end-to-end webcast of a four-star three-day event.

This year’s Rolex Kentucky CCI****, an FEI Qualifying Competition and U.S. Equestrian Federation (USEF) Selection Trial for the 2008 Olympic Games, returns to the Kentucky Horse Park in Lexington, KY, April 26-29. Live webcasts of all three phases (Thursday and Friday dressage, Saturday cross-country and Sunday show jumping) will be available online at www.NBCSports.com for a low cost of just $7.99 for all four days!

The Rolex Kentucky Three-Day Event will be broadcast on NBC television as a one-hour special on Sunday, May 6, from 5:00-6:00 p.m. EDT. To accommodate those fans of the sport who want to see the action live as it happens, NBC, in conjunction with Equestrian Events, Inc., the producer of the event, and the United States Equestrian Federation, is presenting these unprecedented live webcasts.

Carr-Hughes Productions, producer of the NBC and international telecasts of the Rolex Kentucky Three-Day Event, will generate the programming for the webcasts. Kerry Millikin, the 1996 Olympic Individual Bronze medalist and winner of the Rolex Kentucky Three-Day Event in 1987, will serve as the analyst for the webcasts.

“Last year, thanks to the initiative of our webmaster, Evan Haller, we presented our first-ever live webcast on the event website featuring our most popular cross-country location, the Head of the Lake,” said Jane Atkinson, Event Director and Executive Vice President of Equestrian Events, Inc. “We received incredible response and are very excited to work with NBC, Carr-Hughes Productions and the U.S. Equestrian Federation to bring all four days of this year’s competition to fans around the world. For those who can’t make it to Kentucky, this is the perfect opportunity to see the action as it is happening.”

"The NBC.com webcast helps promote horse sports to fans all over the world while extending the investment in the production of the NBC telecast into another medium,” said John Long, CEO of the USEF. “We are excited that NBC is expanding their coverage of our sport with Rolex Kentucky as their first equestrian webcast."

The 2007 Rolex Kentucky Three-Day Event, presented by Farnam, will run a CCI4* without Steeplechase (short format) and the 10th championship for the U.S. Equestrian Team Foundation Pinnacle Trophy, signifying the zenith in eventing competition in the United States.

Last year’s Rolex Kentucky, a competition testing some of the world’s most athletic horses in dressage, cross-country and show jumping, attracted a record 90,748 people over the four days of the competition.

The only four-star event in the Western Hemisphere, the Rolex Kentucky Three-Day Event, presented by Farnam, is the premier competition for the top horses and riders in eventing. Past winners include a bevy of Olympic medalists: Bruce Davidson, David and Karen O’Connor and Kim Severson of the United States, New Zealand’s Blyth Tait, Pippa Funnell of Great Britain and Andrew Hoy of Australia.

The competition features this country’s best horses and riders and international stars vying for their share of $200,000 in prize money and a chance at the $250,000 Rolex Grand Slam of Eventing. The winning owner will be awarded $65,000 and the winning rider will receive a Rolex timepiece. The classic Kentucky Julep Cup is presented to each as a reminder of their singular accomplishment.

Due in part to the success and proven organization of the Rolex Kentucky Three-Day Event, the Kentucky Horse Park was chosen as the site for the Alltech FEI World Equestrian Games in 2010. This will mark the first time the Games, which feature World Championships in eight equestrian disciplines, are being held outside of Europe.

Rolex Kentucky Three-Day Event organizer, Equestrian Events, Inc. (EEI), is a non-profit charitable corporation created in 1975 to stage the 1978 World Three-Day Event Championships, the first time those championships had been held outside of Europe. Following the success of those World Championships, the U.S. Equestrian Federation asked EEI to organize an annual three-day event in the spring and the Kentucky Three-Day Event was born. Rolex Watch U.S.A. became title sponsor in 1981.

For more information on the 2007 Rolex Kentucky Three-Day Event, presented by Farnam, please visit the Rolex Kentucky website at www.rk3de.org. To order the live webcasts, please go to www.NBCSports.com.