The World Games 2010 Foundation, Inc., announced it has reached an agreement with Red Sky Publishing for Doug Prather to be the “Official Photographer” for the Alltech FEI World Equestrian Games 2010.

The agreement will allow the Foundation to work closely with and have access to Prather’s work ahead of and during the 2010 Games. The images will be used in the organization’s media and marketing promotional campaigns, brochures, posters and displays, as well as many other areas.

“We are excited to have Doug come on board as our official photographer,” stated Jack Kelly, CEO of the World Games 2010 Foundation. “During the past year, we have gotten to work closely together and have been very impressed with his work and professionalism. Having an agreement this far out from the event allows us to really work together on some major projects.”

“I am excited to be a part of the 2010 Games in an official capacity,” stated Prather. “As a native Kentuckian, I have been truly excited about this event coming since I first heard the news. It will be a labor of love for me to put my time and energies into the 2010 Games.”

For more than 30 years, Prather has devoted himself to capturing and preserving the beauty and proud heritage of the horse and its environment. Prather’s photographs have graced the covers or the pages of Town and Country, Southern Living, Time, Newsweek, U.S. News & World Report, USA Today, The Blood-Horse, The Horse, Thoroughbred Times, Farm and Ranch publications, Ocala Homes, and in several international publications.

Prather received his B.A. degree in Fine Arts from Georgetown College in 1973. He soon became art director for the nation’s largest agency servicing the Thoroughbred horse industry. Later, he served as the art director for the local CBS affiliate television station (WKYT-TV, channel 27) in Lexington, KY.

In 1984, Prather established Prather & Associates, Inc. This successful company has created and designed campaigns for the Thoroughbred horse industry, national fast food chains, and the industrial, fashion and home and garden markets.

The 2010 Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park, are the world championships of the eight equestrian disciplines recognized by the International Equestrian Federation (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines ever previously been held together at a single site—both firsts that will be achieved at the Kentucky Horse Park. The 2010 Games are expected to have a statewide economic impact of $150 million. It is anticipated that more than 600,000 spectators will attend the 16-day competition.

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