Equestrian Sport Productions, LLC (ESP), is offering individual reserved seating with in-seat a la carte food service for the first time during the 2008 CN Winter Equestrian Festival (WEF). WEF begins its 12-week season at the Palm Beach International Equestrian Center (PBIEC) in Wellington on January 16 and runs through April 6.

Six hundred flip-up stadium-style seats are being installed in four rows on the south side of the main International Arena in front of what used to be the Jockey Club and has been renamed the International Club. The International Arena is the centerpiece of high-performance equestrian events at PBIEC.

The "premiere" seats are sold in increments of two seats at an introductory price of $500 per seat for all WEF events during the entire 12 weeks. The price works out at about $40 per seat per week.

Reservations can be made by sending an email to [email protected] or going to the WEF official website at www.equestriansport.com, and click on "Tickets."

Seats will be allocated on a first-come, first-served basis. The date and time stamp of the email received by ESP will determine the order of priority.

The reserved seating includes light menu waiter service from the Equestrian Club by Tavern on the Green that can be charged by pre-registered credit card.

Valet parking will be available at the front gate for all major events for the first year.

The same priority order will apply to all future reserved seating offerings, so that the next time seats are offered for reservation those who are first in line for the premier seating will be given priority for new seating.

"We have had many requests for reserved seating." said Mark Bellissimo, Managing Partner of Equestrian Sport Productions, LLC, the management company for PBIEC, including WEF. "This limited offering allows more families to have designated high-quality seating for our events. For those interested, we encourage you to act early as we do not anticipate this limited amount of seating to last long."