New products will be available at the Alltech FEI World Equestrian Games online merchandise store in time for the "Halfway There" celebration marking two years to go in the countdown to the 2010 Games.

New merchandise will include "Halfway There" T-shirts, which continues a line of horseshoe designs from the "Three Years to Go" celebration in 2007.

In addition, vanity license plates, plate frames, and car decals will be available for purchase at the Games online store for the first time during this week's "Halfway There" celebration. The World Games 2010 Foundation has chosen to offer this merchandise in lieu of a specialty Kentucky state license plate, which would have been available only to Kentucky residents.

Visit the online store now to receive bronze, silver, and gold sales discounts in celebration of "Halfway There." Enter the code Bronze2010 for 10% off on orders of $20.10 or more, Silver2010 for 20% off on orders of $40.00 or more, or Gold2010 for 30% off on orders of $60.00 or more.

The discounts are only available from September 22-28, 2008.