Tickets for the 2010 Alltech FEI World Equestrian Games will go on sale one year from today, on September 25, 2009. The announcement of ticket sales comes at the “Halfway There” Celebration with two years to go until the Games.

“We are excited to announce the much-anticipated on-sale date for tickets to the 2010 Alltech FEI World Equestrian Games,” said Ruth Mason, Director of Ticketing. “With a high demand for tickets, we have created a ticket program that will be accessible and affordable for interested buyers.”

Approximately 600,000 tickets will be available for the 2010 Alltech FEI World Equestrian Games. Tickets will be priced as low as $25. In addition, general admission tickets will be available, providing access to the Kentucky Horse Park for the day, where visitors can experience various equine demonstrations and browse the extensive trade show.

Ticket sales will be facilitated by the 2010 Games Ticketing Provider, Ticketmaster, Inc. All ticket sales will be completed online at Ticketmaster.com. Final ticket prices will be determined by early 2009.

“The 2010 Alltech FEI World Equestrian Games is a global event and demand for tickets will span beyond Kentucky and around the world,” said John Long, CEO of the United States Equestrian Federation.

By signing up at www.feigames2010.org, interested buyers will be able to receive important news and information about ticket sales as it becomes available. Subscribers will also receive:

· A 2010 Alltech FEI World Equestrian Games competition schedule
· Housing and accommodation information
· Press releases on the latest news updates
· Information on hospitality packages
· The latest release of official 2010 Alltech FEI World Equestrian Game merchandise
· Information on events and activities in and around Lexington, KY, during the 2010 Games

In addition, the 2010 Games’ website, www.feigames2010.org, provides a full range of information on the Games’ eight disciplines, trade show, equine demonstrations, volunteer information and the opportunity to sign up to receive the latest ticket information as it becomes available.

The Alltech FEI World Equestrian Games, to be held at the Kentucky Horse Park September 25-October 10, 2010, are the world championships of the eight equestrian disciplines recognized by the International Equestrian Federation (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines ever competed at a single site—both firsts that will be achieved at the Kentucky Horse Park.

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include the Rolex Company and an unprecedented $10 million title sponsor, Alltech.