The Alltech FEI World Equestrian Games has a new look on the web. The World Games 2010 Foundation officially launched a new website for the 2010 Games at www.feigames2010.org.

Visitors to the new website will find valuable educational materials about the eight world championships to be contested in 2010. Curious fans can get a sneak peak of what the Kentucky Horse Park will look like in 2010, with an interactive venue map, stadium and arena renderings, and links to the horse park’s construction updates.

In-depth information regarding business, retail, and community opportunities is also available, including the 2010 Games Trade Show.

Visitors will also be able to use the new website to plan their trips to Kentucky in 2010. Information about the 2010 Games Housing Bureau and hotel options, traveling to Kentucky, and local tourism resources are all available on the new site. “We wanted the Alltech FEI World Equestrian Games website to be a tool for everyone interested, whether you want to learn more about the Games, want to be involved in the Games, or want to plan your trip to Kentucky,” said Danielle Landolt, Marketing and Sales Manager for the Foundation. “We will continue to provide information that is relevant and exciting on the new website from now until 2010.”

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the International Equestrian Federation (FEI), and are held every four years. The Games have never before been held outside of Europe; nor have all eight disciplines competed at a single site—both firsts that will be achieved at the Kentucky Horse Park.

The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and other current sponsors include Alltech, Rolex, John Deere and Ariat International, Inc. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.feigames2010.org.