The TSE/Tattersalls Fall Sale will be broadcast over the Internet starting Thursday, October 29, through Saturday, October 31, on the American Saddlebred Horse Association (ASHA) website at www.saddlebred.com.

As in the past, ASHA will once again provide a live streaming video webcast of each day of the sale in its entirety. The webcast will allow viewers to see the sale of each horse as it is presented, and hear the auctioneer’s call, as well as see the hip number and bids. The 2009 TSE/Tattersalls Fall Sale Catalog will be available to download at the TSE/Tattersalls website.

As with other recent ASHA webcasts of Saddlebred events, a subscription to the webcast will include a live chat feature. The live chat provides webcast subscribers the opportunity to hold a live discussion with other viewers in real time as the event takes place.

Subscription purchases for viewing the webcast will be accessible from the ASHA homepage. Each day’s sale is scheduled to commence at 10:00 a.m. Eastern Time. Fees to view the webcast are $15 per day per computer, meaning the license to view the webcast is exclusive to each computer on which it is purchased. ASHA members receive a 20% discount for daily purchase, making the member price $12 per day per computer. In addition, three-day package purchasing is available at a discount: for non-members, the three-day package is $38, and for ASHA members, the three-day package is $30. Payment is accepted online using a credit or debit card.

Viewers’ Internet connection should be broadband, DSL or cable modem for optimum quality (dial-up or satellite Internet connection is not sufficient). To purchase a subscription, follow the simple steps that will be posted on the ASHA homepage. A link will also be provided to a “Help” page to assist subscribers in viewing the webcast.

Revenues received from subscribers go to offset the technical and production costs of the webcast. Any surplus is applied to the promotional efforts of ASHA.