Fans of the 2010 Alltech FEI World Equestrian Games now have the opportunity to become experts—or WEGsperts—of the eight world championship competitions coming to the Kentucky Horse Park from September 25-October 10.

Anyone interested in the Games can visit www.alltechfeigames.com/about/default.aspx?id=3696 and complete a video training program to become a 2010 Alltech FEI WEGspert.

The training program showcases the eight equestrian disciplines of the Games, the Kentucky Horse Park, what spectators can see and do during their visit, and how to be involved.

“We want Kentuckians, Americans, and international fans to become ambassadors for the Games,” said Jamie Link, CEO of the World Games 2010 Foundation. “This program will educate people around the world about why the Games are coming to Kentucky and how they can share in the excitement.”

After completing the 2010 Alltech FEI WEGspert training, fans will be provided links to additional information. Two promotional videos about the Games will be available for download.

“We want fans to share the program and these videos with their own civic, equine, and business groups,” said Amy Walker, Public Relations Manager for the Foundation. “The 2010 Games will be America’s largest sporting event this year, and our WEGspert training will be an excellent resource for various groups to become informed and involved.”

The WEGspert training program was created in partnership with Promogistics LLC, a Kentucky-owned and -operated company specializing in online training and education, as well as live training and corporate events. Find out more at www.promogistics.com.

Visit www.alltechfeigames.com to become a 2010 Alltech FEI WEGspert, and to find the latest information on ticketing, accommodations, and travel.

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the International Equestrian Federation (FEI). The Games are held every four years and this will be the first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and the University of Kentucky. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.