The American Morgan Horse Association (AMHA) announced a marketing partnership with the 2010 Alltech FEI World Equestrian Games that launched April 6, 2010.

AMHA will be working with the World Games 2010 Foundation, Inc., to promote the 2010 Games by communicating ticket and hospitality opportunities to their membership. The association will then receive a portion of the proceeds generated by their membership through these efforts.

The World Equestrian Games will take place September 25-October 10, 2010 in Lexington, KY.

“We are very excited to announce this partnership with such a terrific organization as the American Morgan Horse Association,” said Terry Johnson, Vice President of Marketing and Sales for the Foundation. “This will allow their members to get involved in the 2010 Games and support their association at the same time.”

“The Games will represent an unprecedented opportunity for our nation's multi-faceted equine industry to showcase itself in a variety of ways to spectators from around the globe," stated Julie Broadway, AMHA Executive Director. "AMHA is delighted to work with the Foundation to offer this promotion to our members.”

The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and the American Quarter Horse Association.

To learn more and to order tickets, go to www.ticketmaster.com/promo/irjypx. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.