Lexington, KY - The trusted name of Bridgestone has aligned itself with equestrian excellence as the Official Tire of the United States Equestrian Federation. The tire and auto care leader will also be sharing its "passion for excellence" with the prestigious Rolex Kentucky Three-Day Event, as the presenting sponsor for 2010.

"Equestrians, like the ones competing at this year's Rolex Kentucky Three-Day Event, share the same passion for excellence as we do in manufacturing our tires every day," said Phil Pacsi, Vice President, U.S. & Canada Consumer Tire Marketing for Bridgestone Americas Tire Operations. "Bridgestone is proud to sponsor not only this year's event, but also the entire USEF and all its members who log thousands of miles on their tires traveling from event to event each year. With trucks, SUVs, cars and trailers loaded, these people realize more than most the importance of the right tire for the haul."

The Rolex Kentucky Three-Day Event presented by Bridgestone is the only four-star three-day event in the Americas, and is host to the Rolex/USEF National CCI**** Eventing Championship, which awards a title to the highest placed U.S. rider. The Rolex Kentucky Three-Day Event has long been considered a crowning achievement for athletes competing at the four-star level, and is the first leg of the Rolex Grand Slam of Eventing.

In operation since the 1930s, the Bridgestone name has become a true mark of quality in America and the world, thanks to the tire leader's commitment to service and technology. Their mission to "service society with superior quality" is backed up by years of commitment to customer care, gaining the trust of customers industry-wide.

"Bridgestone is one of the most trusted names in tires and auto care in the country," says John Long, USEF Chief Executive Officer. "Our members are already starting to take advantage of their great products and services offered through the USEF MemberPerks program. This is one more way Bridgestone is reaching out to show its continued commitment to equestrian sport going forward."

For more information about Bridgestone, visit http://www.bridgestone-usa.com/.
To find out how to take advantage of special savings from Bridgestone through USEF MemberPerks, simply sign up at:
http://www.partnersplussavings.com/welcome.jsp?signupCode=59857381.