Lexington, Kentucky - The American Saddlebred Horse Association (ASHA), with the support of the United States Equestrian Federation (USEF), is proud to present the Saturday evening classes from the Kentucky State Fair World’s Championship Horse Show available as video on demand.

Users can visit www.ashalive.net or www.usefnetwork.com/ashalive to view the finals, as well as results, judges cards and a photo gallery of all things World’s Championship Horse Show in 2010.

During the week of the Kentucky State Fair World's Championship Horse Show, ASHA was presented with a marvelous marketing opportunity for the American Saddlebred breed. ASHA was able to utilize the USEF Network for this year's World's Championship Horse Show webcast, which provided a stable platform and enhanced the webcast for most viewers. USEF specially designed a custom webpage, which provided viewers with photos of the action, a class schedule, as well as up to the minute class results - not only for American Saddlebreds, but also Equitation, Roadster Horses and Ponies, and Hackney Ponies.

The page is truly a portal to all aspects of the World's Championship Horse Show, even providing direct access to electronic versions of each day's American Saddlebred Daily, each of which contain the previous day's results, judge's cards, editorial content, photos of the previous day's action, and that day's class entries.

On Saturday evening, ASHA was afforded the opportunity to utilize a different webcast format, which offered output from multiple cameras, and delivered 10,684 streams in ten different countries, with the top cities for viewership being Atlanta, New York, Chicago, Los Angeles, and Winston-Salem. ASHA is also pleased to have the capability to provide video on demand of Saturday night's action, now available via www.ashalive.net.

While the video portion of the Saturday evening webcast encountered some unforeseen technical hurdles, it was a true learning experience, and one from which ASHA has gained valuable insight that willl assist in producing future webcasts. ASHA is pleased to be able to offer to its members and other equestrians the rich content, video, pictures, judges cards, and results from the American Saddlebred's biggest stage, the Kentucky State Fair World's Championship Horse Show.

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