Lexington, KY - More than 150 hours of programming will be hitting the airwaves and the web starting Saturday, as the 2010 Alltech FEI World Equestrian Games gets underway. As part of this effort, the United States Equestrian Federation's new online broadcasting center, USEF Network, plans to carry more than 65 hours of free coverage during the Games, including LIVE coverage of the Opening Ceremonies and Closing Ceremonies, LIVE competition coverage of reining, driving, vaulting and endurance, as well as recorded coverage of para-equestrian dressage. Together with the coverage planned by NBC Sports, Universal Sports and UniversalSports.com, spanning dressage, show jumping, eventing and more, this marks the most extensive coverage of equestrian sporting events in U.S. history.

NBC Sports will air 8 ½ hours of LIVE coverage on three consecutive weekends, beginning Sunday at 12 Noon ET. Universal Sports will show more than 15 hours LIVE, including the majority of the show jumping competition, and will also air taped broadcasts of the Reining Final, the Dressage Freestyle, the Driving competition and the Vaulting Final. The joint effort will include more than 30 hours of live and taped television coverage.

To access free, LIVE coverage from USEF, the National Governing Body for Equestrian Sport, visit: www.USEFNetwork.com. Live streaming starts Saturday, September 25, and begins with the Reining Team Competition, followed by Opening Ceremonies.

For the LIVE streaming subscription available for purchase from UniversalSports.com, visit www.UniversalSports.com/equestrian. A one-time subscription fee is available for only $29.99; daily purchase options are available for only $12.99. Live streaming begins with the dressage on Saturday, September 25. Full replays of subscription content will be provided for on-demand viewing.

To view the complete television schedule, visit: http://www.usef.org/documents/WEG/WEGTelevisionSchedule.pdf

Coverage of all events is also available through www.FEITV.org with a paid subscription.

Lexington-area cable operator Insight Communications will offer the Universal Sports network to its subscribers on a trial basis beginning on September 24, allowing local horse enthusiasts to watch the action. The 2010 Alltech FEI World Equestrian Games will run from September 25 through October 10. The event takes place once every four years, with 2010 marking the first time the event has been hosted on U.S. soil.