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USEF Announces SmartPak Equine as Presenting Sponsor of USEF Network

by USEF Communications Department | Nov 22, 2011, 12:55 PM

Lexington, KY
- The United States Equestrian Federation (USEF) welcomes SmartPak Equine as the presenting sponsor of USEF Network, the Federation's multi-media platform featuring live and on-demand video, news, photography, competition information and select coverage from shows and events across the country.

"We are positively thrilled to be partnering with U.S. Equestrian Federation to help grow the already successful USEF Network," said Colby Balazs, SmartPak Vice President of Marketing. "The USEF Network has quickly become America's destination for high definition coverage of the nation's biggest equestrian events."

USEF Chief Executive Officer John Long said, "We couldn't be more excited to have SmartPak as the sponsor of USEF Network. This goes well with their position as the official tack and equipment supplier to our Federation. SmartPak products are recognized for their quality across all disciplines, making their sponsorship of the USEF Network a perfect fit."

Since it's inception in August 2010, more than 2 million visitors have viewed more than 7 million USEF Network pages and nearly 2 million video plays.

"The Network is truly the only one-stop shop to watch equestrian sports across all of the major disciplines 24/7," Balazs said. "Whereas you used to have to buy a plane ticket and travel the world to see all of these events, the USEF Network brings you all of the action right to the comfort of your own home."

In addition, the Network represents the next evolution of social media in the equestrian space, Balazs added. "As a company with more than 170,000 Facebook Fans, we recognize the importance of building a strong equestrian community and are proud to partner with USEF on this extraordinary endeavor," she said.

About SmartPak Equine
Founded in 1999, SmartPak Equine is the country's largest online and catalog retailer serving the needs of the active and engaged horse owner. The patented SmartPak supplement feeding system has simplified the process of feeding horse supplements and medications, making it easier for thousands of riders to keep their horses healthier by ensuring their supplements are being fed correctly. SmartPak's diverse and expansive product offering includes its own line of supplements, tack, and horse blankets as well as an extensive selection of leading brands of equine health, apparel, tack, and equipment. A seven-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc 500 list. SmartPak's customer service has received an 'Excellent' rating from STELLAService, a leading independent reviewer. In 2011, SmartPak was awarded the Bizrate Circle of Excellence Platinum Award. SmartPak is backed by Waltham, MA-based North Bridge Growth Equity.

For more information, visit SmartPak's website at http://www.SmartPakEquine.com.

Follow SmartPak on Facebook at https://www.facebook.com/SmartPakEquine.

About USEF Network
To access free, live and on-demand video, news, photography, competition information and select coverage from shows and events across the country, visit USEF Network at http://www.USEFNetwork.com.

Follow USEF Network on Facebook at https://www.facebook.com/USEFNetwork.

For programming opportunities on USEF Network, contact Kathy Meyer, SVP of Marketing and Communications for the USEF, via e-mail at [email protected], or by phone at 859.225.6941.

For sponsorship and advertising, contact Scott Carling, Managing Director of Sales and Sponsorship for the USEF, via e-mail at [email protected], or by phone at 859.225.6928.

ENDS