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2010 WEG Press Conference…22 Weeks Until Showtime

by Brian Sosby | Apr 22, 2010, 11:48 AM

As a member of the press, I especially enjoy press conferences. Of course, prior to these events I try to think of things that I’d like to ask or have explained in more detail than what is on the surface. Today, the World Equestrian Games Foundation held a press conference during a lunch break of the first day of dressage at the Rolex Kentucky Three-Day Event to bring the press up-to-date on preparations for the big event.

One thing I especially enjoy about press conferences is the diversity of questions asked. I think it’s fascinating to see (and hear) what is important to other people. So many times there are questions asked that never would have been on my “radar.” Some people like to ask questions that are more about feelings. Others like to stick to black-and-white, hard fact based questions. And still others seem to come out of left field with the things they ask.

I remember being in Rio de Janeiro at the Pan American Games a few years ago. Talk about a wonderful experience! I remember being in the post-medal press conference for dressage where Lauren Sammis (such a fun and wonderful rider) won the Silver medal aboard Sagacious HF. I already knew what I was going to ask any of the American athletes.

“Who would you like to thank for helping you get to this amazing experience?”

Now, some people like to ask very technical questions. “What happened to your piaffe into passage?” “Where did you lose focus during the test?” Et cetera.

I understand why those questions are important. Don’t get me wrong. Usually those are some of the first questions asked. I tend to let others go for those type of questions. When it’s my turn to ask something, I want it to have some impact. I want it to be an opportunity for me to “turn the mike over” to someone who has just done something special and allow them to open their hearts and share from THAT space.

I asked that aforementioned question of Lauren. She was sitting up straight with a beautiful Pan American Games medal around her neck, simply beaming. After I asked the question, she paused and her eyes began to well-up with tears. I knew that everyone was in for a heartfelt and beautiful response.

Family, loved ones, anyone whom she had ever met and gave her encouragement or kinds words. You get the idea, I’m sure. And, yes, tears did flow.

It’s when I ask those questions that I feel like I have a chance to make a memorable moment elevate and have an added dimension of joy…especially when it’s after such an incredible high-level win and success story.

Don’t get me wrong. I’m not afraid to ask the down-and-dirty, hardcore, intrusive questions. I guess I just like letting someone else do that dirty work for me.

I digress.

Today wasn’t about tearful celebrations. It was about the upcoming Alltech FEI World Equestrian Games, and I was very intrigued by the questions asked of Jamie Link, WEG 2010 Foundation Chief Executive Officer. They ranged from questions regarding finances to sponsorships to preparedness. I can’t believe it’s almost here – only 22 weeks until the games begin.

One particular question was aimed at whether or not the 2010 WEG would have a mascot. Don’t get me started on the topic of mascots. I honestly don’t think it’s possible to create a winning mascot, and I’ve been to enough events that produced the stupidest and most inane characters, animals and images you can imagine. Does anyone remember the great debacle of the 1996 Atlanta Olympics? Whoever thought of “Izzy” needs their head examined (and their creativity challenged).

I was certainly intrigued when one media person asked who would be responsible for any money lost after the WEG was said and done. Would someone be left holding the bill once the lights were dimmed and the last reveler exited the Horse Park? What happens if the event goes off and the WEG Foundation is not on target to be “in the black?”

While an interesting and fair question, I was more interested in Mr. Link’s response.
“That is NOT an option. We WILL hit our numbers,” he said.

That’s the kind of determination, positive thinking and dedication to success I like to hear.

What kind of questions will I find myself asking of the athletes here at the events this weekend? I don’t have my list made out quite yet. But, one thing is for sure. I’m going to remain committed to my habit of allowing them the opportunity to thank and celebrate those that have championed them in their own journey of determination, positive thinking and dedication to success.