Union City, Calif.— Ariat International, the leader in innovative equestrian footwear and apparel, announces an expanded partnership with the US Equestrian Federation (USEF). Starting in 2018, Ariat will be the official footwear and apparel partner of the USEF and will outfit the nation’s top equestrian athletes in team competition. An additional component of this partnership is an exclusive offering of U.S. team apparel available for purchase through USEF and Ariat retail partners nationwide.
Ariat was the first company to bring athletic shoe technology to equestrian sports and is the leading equestrian brand in the world. The CA-based company now operates across the U.S., Europe, Australia, Mexico, and Japan. Ariat also sponsors top equestrian athletes from a variety of international disciplines, including Olympians Beezie Madden, Gina Miles, Phillip Dutton, Boyd Martin, and Will Simpson.
“Ariat’s partnership with USEF represents a continued collaboration between two organizations committed to equestrian excellence,” said Susan Alcala, vice president, partnership marketing, Ariat International, Inc. “We use top U.S. athletes in rigorous product development to deliver leading edge products with superior technologies. We could not be more excited about this expanded partnership opportunity.”
“The Ariat brand is not only well-known, but well respected within the realm of equestrian sport,” said Bill Moroney, CEO, USEF. “We are thrilled that Ariat has signed a multi-year agreement to outfit all of our U.S. teams with a newly designed, high performance team kit, and they are returning as the official footwear and apparel partner of US Equestrian. Ariat has been a long-time partner of US Equestrian, and we greatly appreciate their continued support and enthusiasm for our US Equestrian athletes and members.”
Availability
Exclusive U.S. team apparel will be available at www.ShopUSEF.org, www.ariat.com and through Ariat retail partners nationwide.
About Ariat International, Inc.
Ariat International, Inc. is the leading manufacturer of innovative performance equestrian footwear and apparel. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.
For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit www.ariat.com, https://www.facebook.com/AriatInternational, https://www.instagram.com/AriatEquestrian and https://twitter.com/Ariat
About USEF
The United States Equestrian Federation (US Equestrian) is the national governing body for equestrian sport and its mission is to provide access to, and participation in, equestrian sports at all levels by ensuring fairness, safety, and enjoyment. US Equestrian trains, selects, and funds the United States Equestrian Team, which consistently wins medals at the highest level of international competition, including the Olympic Games.
Ariat Contact: Erica Hess
510.477.6980